don’t entrust brand messaging to the beep boops.
you deserve human-made messaging that’s (1) actually good, and (2) gets the people fired up.
“why should i hire you to create my brand messaging?”
beautiful consistency
get everyone in the organization rowing in the same direction. with messaging locked in, your audience gets a story that sticks.
more of everything
more awareness, more leads, more revenue. it happens without even trying. the power of a voice and story that stands out in the sea of same.
the power of why
there’s a wild company-wide effect that comes with knowing your why. it adds purpose and a plan to daily operations.
when you know your story and know how to talk about it, you’re unstoppable.
“who exactly is this guy?”
1 i am the goldilocks of the copy world.
i can’t tell you how or why this happened, but i can tell you i have an innate ability to know if messaging is too hot, too cold or just right. i feel it in my gray-haired bones.
2 i keep things conversational.
i work with huge B2C brands and huge B2B brands. all of them get copy from me that’s authentic and easy to read. i’m shocked and appalled that some do it differently.
3 i hate (HAAAAATE) a.i.
i hand-type my call notes. i conquer the blank page all by my lonesome. i’m a cranky ol’ luddite and i always will be. translation: you’re getting the living, oxygen-eating real thing.
4 i want what’s best for your brand.
the brand comes first. say it with me. THE BRAND COMES FIRST. i don’t universally change things just so i can take credit. i identify what’s already working, and what we need to fix.
“you sound like you know what you’re doing.”
i feel like there’s a but coming up.
“but,”
I KNEW IT.
“what do other people say about you?”
oh, that’s all you need? i got you.
“I have worked with Luke for over ten years across several brands. He’s given them all individual voices and tones, relating to our audience and helping us flip what we want to say into what they want to hear. He has helped us become both clever and sophisticated, pulling us out of our endless cycle of creating content that simply blended in with the industries we serve.”
-Clarissa, Director of Strategic Marketing (the rare B2B marketing exec who truly gets it)
“Working with Luke was fantastic. He took the time to understand the voice for my brand and was able to come up with some great options for me to review. We worked on refining and eventually selected the best for the needs we had. When you work with Luke, you'll get the same excellent outcome.”
-TJ, Owner & Lead Developer, Ravenna Interactive (If you need a website, hit TJ up. His stuff is gorgeous.)
“I’ve had the pleasure of knowing Luke for years, and he consistently crafts genuine content that is simple, direct and easy to connect with. His unique style makes even the most complicated subjects clear and understandable.”
-Cesar, Community Engagement Manager (one of those gentle souls who has your back at all times)
“Luke started as my colleague where we partnered closely on Allstate work. As I moved to in-house leadership roles, he became one of my go-to partners. He picks up anything I throw his way, asks smart questions and delivers thoughtful, high-quality work on time. No notes.”
-Tiffany, Brand, Creative & Communications Leader (I flippin’ love Tiffany)
“If you need a writer that understands the full picture and connects creative with strategy, trust Luke. One example: ten years ago, the success of his work for our domestic market was adopted by our global organization and rolled out across Asia, Europe, the UK and the Americas. I trusted him then and I still trust him today.”
-Clarissa again (she’s the best)
“This guy kept pushing puns about sewer turtles. One star.”
-Mick, Brand Strategist (lol what a lil jokester)