Allstate

During my three years at Simple Truth, the Allstate marketing team discovered some youthful and energetic copywriting voices at the agency. The Young Households campaign was created, using clever copy and striking visuals to create a look that would aid prospecting efforts for a generation that typically didn’t think of Allstate first. Regardless of tactic, it was my goal to make sure the audience felt known and supported during a big ol’ life change.