Video

Ivor Andrew, despite being an agency of less than 15 people, has impressive video chops. The equipment, techniques and studio space combine to produce results that outpace those of much larger agencies.

Because the company serves primarily B2B companies, most of the video work gave me a unique challenge: turn a complex and stereotypically boring topic into entertaining and memorable final products.

Tractor

  • Challenge: turn outdated and hard-to-watch employee training videos into fun and easy-to-retain experiences.

  • Approach: cover all mandatory steps, but remember to have fun doing it—and take inspiration from Wes Anderson.